Our new business analogy is…”it’s like fishing” – Your website, PR and social media is net casting. Spearfishing is when you set your eyes on a specific account or industry and go for it. And RFP responding is long-line fishing. Typically, it takes a lot of bait, a lot of line, a lot of reeling and you only land a big one every once in a while, but when you do – whoa boy!
Posts Tagged ‘vote’
Starbuck’s gives away a cup of joe with a vote…
Posted: November 4, 2008 in Brand AdvocacyTags: election, free coffee, krispy kreme, mccain, obama, starbucks, vote
ok – flagrant capitalization, but isn’t that our job as marketers, to maximize our client’s reach and take advantage of situations/opportunities like this? Was it smart though, for the new agency’s first big attempt to market the dying brand, to just give away the product? When you undertake an initiative like this, how much do [...]
