ok – flagrant capitalization, but isn’t that our job as marketers, to maximize our client’s reach and take advantage of situations/opportunities like this? Was it smart though, for the new agency’s first big attempt to market the dying brand, to just give away the product? When you undertake an initiative like this, how much do [...]
Posts Tagged ‘starbucks’
Starbuck’s gives away a cup of joe with a vote…
Posted: November 4, 2008 in Brand AdvocacyTags: election, free coffee, krispy kreme, mccain, obama, starbucks, vote
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