Our new business analogy is…”it’s like fishing” – Your website, PR and social media is net casting. Spearfishing is when you set your eyes on a specific account or industry and go for it. And RFP responding is long-line fishing. Typically, it takes a lot of bait, a lot of line, a lot of reeling and you only land a big one every once in a while, but when you do – whoa boy!
Posts Tagged ‘nbd’
Sun Tzu was an Idiot
Posted: October 9, 2011 in IndustryTags: AAF, aaf-orlando, ad, advertising federation, ama, enemies, evok, Larry Meador, nbd, new business developemnt, orlando advertising agency, Sun Tzu
Recently, in the downturn economy, I’ve noticed a lot more pilfering of each other’s (local agencies) accounts. How’d they know, for the most part, that the account was in play?…because you blabbed.
