Our new business analogy is…”it’s like fishing” – Your website, PR and social media is net casting. Spearfishing is when you set your eyes on a specific account or industry and go for it. And RFP responding is long-line fishing. Typically, it takes a lot of bait, a lot of line, a lot of reeling and you only land a big one every once in a while, but when you do – whoa boy!
Posts Tagged ‘evok’
Sun Tzu was an Idiot
Posted: October 9, 2011 in IndustryTags: AAF, aaf-orlando, ad, advertising federation, ama, enemies, evok, Larry Meador, nbd, new business developemnt, orlando advertising agency, Sun Tzu
Recently, in the downturn economy, I’ve noticed a lot more pilfering of each other’s (local agencies) accounts. How’d they know, for the most part, that the account was in play?…because you blabbed.
What is Right and Wrong with the Palm TV Commercial
Posted: March 21, 2010 in TV CommercialsTags: air jordan, evok, evok advertising, facebook, palm, palm pre, palm pre commercial, palm pre tv commercial, palm tv commercial, palm woman in red dress, urbanesque, woman in red dress
This is the spot with the African American female in the red dress walking down the street and images of her phone covering her face. I’d like to give you a link to the spot but at press time – LOL – I couldn’t find it online. If you find it, hit me with the [...]
Is There Really a Client Life Cycle?
Posted: January 31, 2010 in Account ManagementTags: client life cycle, evok, orlando advertising, push advertising limits, working in fear
It comes from fear and we as leaders need to be stronger, bolder, more willing to take risks – even in today’s economy, especially in today’s economy.
