Less than 2 hours until kick-off
So, I don’t have a lot of hobbies. I would like to think that my hobbies are family, friends, Dallas Cowboys then work, but actually its work, work, work, family, friends and then the Cowboys, but today, NO work, only Cowboys and family, as I already have my Roy Williams jersey on (I’m sure Mark Holt, Managing Partner of our Memphis office has his Tony Romo jersey on) and the family and I sitting around eating nachos, zingers, drinking beer and watching the Cowboys on opening day! Thanks Direct TV for the free day of NFL package.
Gave Away a Twitter Account
So, we lost the Sonnys BBQ pitch to Enguage. I hate that part of our industry – song and dance for free, but that is for another time.
Enguage is a national agency with a local Orlando office. We compete with them a lot, it seems. We’re similar size, capabilities etc., but we’re local, so I didn’t like losing a local piece of business to an “outside firm,” but that is for another time.
Enguage is headed by Barb Scherer, someone I really like. She’s smart, savvy and just overall, a good egg. I actually tried to get her to cone to EVOK once or twice before, but that is for another time.
Today, it’s about the letting go of a Twitter account. When we pitched Sonnys, we included social media in our pitch and acquired Sonny’s Twitter Account and earlier in the week, we got a call from the winning agency (Barb) requesting the account. We gave it up, but it was a reminder of the loss and I’ve had better days.
Sonnys is just lucky Barb’s shop beat us and she called or it would have turned into a fan page of my son’s BBQ, and I don’t even have a son. Maybe that is for another time.
“copywriting” was spelled wrong
Ok, so I got a resume today for a copywriting position and the word “copywriting” was spelled wrong. here was my email response…too harsh?
Well, the word “copywriting” is misspelled in your resume, but other than that…
Seriously, I had to take a stab at you for that. If you can’t take jabs, you could never make it around here.
We have a copywriter extraordinaire in Deedee Marinaccio but she is taking some time off and on during the remainder of the year and we might be freelancing out some work, and you never know where that will lead if we grow the department, but you’d have to “take her out” to get her gig and then, with all the suspicion, the cops…I’m not sure. If you can send me some writing samples, without typos, I’ll share with our CD.
Best Regards,
Larry Meador
Managing Partner
www.evokad.com
www.freeadcandy.com
twitter.com/evoklarry
EVOK Advertising
P: 407.302.4416 x101
F: 407.302.4417
C: 407.421.9148
1025 Greenwood Blvd, Suite 175
Lake Mary, FL 32746
Good Luck Mark
So, Scott came through with three great ideas for promotional sales campaigns for Mark’s pitch tomorrow at 4:00. We sent out storyboards and have a pre-meeting conference call with Mark tomorrow for some “go get ‘em” / “win one for the Gipper” / “you deserve this – bring it home” stuff. Mark will be fine. This is our first entrance into the new client, and I can only see good things ahead with them. We really have the tools to help them achieve their goals. This is a good fit, not just a monetary pitch.
Carlton Associates Inc | Improving the business of advertising agencies
If you lose a pitch?
How long do you have to wait if you hear rumblings that the account you didn’t win is unhappy with the agency that did? The day you hear it?
Texas Pete Wing Sauce
Big ups to Alex and his Gang at www.vanwinkleassociates.com for this great spot
Cox Communication Florida Cable Spot on Vimeo
EVOK launched the “Cox has the Cure” campaign on 9/1/09. Big thanks to Joe, Emily, Lisa, Natasha, LaShaun, Two Door FX and Push Button Productions
and I’m back
Decided to go back to the original idea for this blog, unfiltered life of a mid-sized ad agency CEO – lookout
Twitter
- evoklarry: Customer Satisfaction Survey - Are you ready to hear what your clients are thinking about you? - http://cli.gs/sT1rd March 10, 2010
- evoklarry: Making Your Customer the Main Character of Your Story - http://cli.gs/JZ62e March 10, 2010
- evoklarry: Make Your Business Stand Tall - http://cli.gs/yAada March 10, 2010
- evoklarry: Building Dynamic Databases - http://cli.gs/ruvmZ March 10, 2010
- evoklarry: Where Google Is Going: Taking Over TV Advertising, Perhaps - http://cli.gs/g3uqg March 10, 2010
- evoklarry: Breaking Through with Breakthrough Products - http://cli.gs/y3ymu March 10, 2010
- evoklarry: Keep Your Brand Relevant – Change & Rearrange - http://cli.gs/hGbDs March 10, 2010
- evoklarry: Why the NFL Can Play Ball with Hulu, While Comedy Central Can't - http://cli.gs/L6AeM March 10, 2010
- evoklarry: Finding Your Niche Brand Identity: Reach for the (D-List) Stars - http://cli.gs/yR79m March 10, 2010
- evoklarry: Let's play Words With Friends on the iPhone! My username is 'evoklarry'. http://bit.ly/2qbpQ March 9, 2010
Small Agency Diary
- How to Rekindle Your Enjoyment of the Advertising Business March 10, 2010I've been traveling a lot lately for business, both domestically and overseas. I've met many fellow small-agency owners along the way and had a chance to talk shop with them. There have been a lot of groans and glum facial expressions -- but no smiles or wide-eyed looks. How sad.
- What a Small Shop Should Expect After Being Named Agency of the Year March 9, 2010"Will Ad Age notice a 3-year-old interactive agency based in Arkansas?" That was the question that crossed my mind last spring as the application for Small Agency of the Year sat on my desk, mixed in a stack of RFPs, resumes and reports. We were confident of our mettle, but if I'm honest, I wondered it if it was worth my time.
- Announcing the Small Agency Conference and Awards March 4, 2010Last year, we held the first ever Ad Age Small Agency Awards. This year, we're adding a little something extra: a conference.kwheaton@adage.com(Ken Wheaton)
- Keeping an Eye on the Cash Register March 3, 2010Results. They're what every client wants and what every agency promises. At the end of the day, they are truly the alpha and the omega of our business. And far too often, in spite of the pomp and pageantry, they somehow get lost in the daily lives of agency folk.
- What's the Big Idea? It's Your Job to Discover It March 2, 2010As long as there is a need for an idea, there is a demand for what we do. In other words, we will always be in business as long as we create new ways to communicate brand stories.
- The Magic Numbers of Agency Growth February 25, 2010I'm not superstitious by nature, but when it comes to building an advertising agency, I've found a couple of magic numbers: 12, 30 and 55. They represent the number of employees that both change the structure of the agency and how you manage the business.
- Another Man's Opinion: Woods Press Conference Was a Wasted Opportunity February 22, 2010My fellow columnist Peter Madden wrote a well thought-out piece on the effectiveness of Tiger Wood's apology event last week. Well thought-out, but off the mark as well. I don't think Woods gained much from his performance at all.
- Are You Overpromising and Underdelivering? February 22, 2010Our competitive drive seems to have created an unfortunate trend toward agencies holding out broader expertise than they can possibly muster, which contributes greatly to client cynicism and the commoditization of our industry.
- One Man's Opinion: Woods' Press Conference Was Effective February 19, 2010As the communicators, we're taught that public relations is the art of positioning through communications. Communications in this sense is everything from what was said, not said, and the visual presentation. In the case of Tiger's redemption party (or more like a wake), the following is my take on what was a highly-crafted and highly-effective pre […]
- What We Can Learn From the Olympics February 19, 2010In the advertising business, we take similar approaches to winning business: for a pitch, we practice, practice, practice. And then we do our thing in front of the client (the equivalent of the Olympics judges).
