Comments for "Ad Big Wig" http://adbigwig.com Advertising Paterfamilias Shares Mon, 14 Sep 2009 00:31:14 +0000 http://wordpress.com/ hourly 1 Comment on Opt-out advertising on cable by Wagner http://adbigwig.com/2009/09/13/opt-out-advertising-on-cable/#comment-52 Wagner Mon, 14 Sep 2009 00:31:14 +0000 http://evoklarry.wordpress.com/2009/09/13/opt-out-advertising-on-cable/#comment-52 Your post touches upon something very important which all marketers and advertisers need to pay close attention to. Your audience and (in this case) television viewer, no longer wants to be "forced" to sit through messaging that is not relevant to them and is seem as intrusive. Instead, they are the ones that are controlling content and are today's real marketers by taking relevant messages to their network of friends who then tell their friends and so on. You get the drill. The secret is to first create ads that are more then just compelling or creative. they need to be relevant and perhaps even provide an inherent benefit to the viewer through some type of call to action. What's in it for them or is it all about the brand? If it's the latter, rest assured that the viewer isn't watching or listening. So, I think you're on the right path here and with television merging with computers, I think the future is almost here. Just don't forget that advertisers need to remember that the marketing landscape has changed and their audience wants to be engaged with relevant messaging and a personal dialogue. Just as my friend Max Lenderman says, they want to be spoken with, not spoken to. Your post touches upon something very important which all marketers and advertisers need to pay close attention to. Your audience and (in this case) television viewer, no longer wants to be “forced” to sit through messaging that is not relevant to them and is seem as intrusive. Instead, they are the ones that are controlling content and are today’s real marketers by taking relevant messages to their network of friends who then tell their friends and so on. You get the drill.

The secret is to first create ads that are more then just compelling or creative. they need to be relevant and perhaps even provide an inherent benefit to the viewer through some type of call to action. What’s in it for them or is it all about the brand? If it’s the latter, rest assured that the viewer isn’t watching or listening.

So, I think you’re on the right path here and with television merging with computers, I think the future is almost here. Just don’t forget that advertisers need to remember that the marketing landscape has changed and their audience wants to be engaged with relevant messaging and a personal dialogue. Just as my friend Max Lenderman says, they want to be spoken with, not spoken to.

]]> Comment on Gave Away a Twitter Account by Jessi Miller http://adbigwig.com/2009/09/11/gave-away-a-twitter-account/#comment-50 Jessi Miller Sun, 13 Sep 2009 03:09:19 +0000 http://evoklarry.wordpress.com/2009/09/11/gave-away-a-twitter-account/#comment-50 Sorry to hear about the account Larry. I see that Sonny's Twitter Account is only following you and Wagner atm. That's funny. Sorry to hear about the account Larry. I see that Sonny’s Twitter Account is only following you and Wagner atm. That’s funny.

]]> Comment on Seminole Chamber Go FAR Workshop by Brook Pifer http://adbigwig.com/2008/10/28/seminole-chamber-go-far-workshop/#comment-12 Brook Pifer Wed, 29 Oct 2008 13:41:02 +0000 http://evoklarry.wordpress.com/2008/10/28/seminole-chamber-go-far-workshop/#comment-12 I know Chris! Next time you see him ask him about modeling my Akon "Konvict" jacket. I know Chris! Next time you see him ask him about modeling my Akon “Konvict” jacket.

]]> Comment on 20-year class reunion by Jeff William http://adbigwig.com/2008/10/01/20-year-class-reunion/#comment-10 Jeff William Thu, 23 Oct 2008 18:47:07 +0000 http://evoklarry.wordpress.com/?p=156#comment-10 Larry, don't tell me you went to Cook County Community College? Bought boots from Nocona? jeff Larry, don’t tell me you went to Cook County Community College? Bought boots from Nocona?

jeff

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