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Archive for the ‘Outdoor/Billboard’ Category

Orange County Public Schools Secondary Education Ad Campaign

September 16, 2008 evoklarry Leave a comment

ok, so we launched the OCPS CTE campaign to positive reviews. I post this not for a pat on the back or to showcase our abilities but as an example of an integrated campaign approach and encourage everyone to adopt this philosophy. There is another great example on vodpod.com by searching for “Crispin” – watch the Coke Zero video or just click on my link in the vodpod link on this site.

For this campaign, we utilize at least 9 different mediums, each are listed, and a couple we chose not so share on this link (hold backs) – LOL.

Anyway, the case study is pretty strong and will go up on our evokad.com site soon, but I thought you’d like to see the campaign roll-out. http://www.evokadvertising.com/_clients/OCPS/CampaignOverview/

McDonald’s Salad Billboard

July 24, 2008 evoklarry Leave a comment

Ok, seriously, I would have liked to have been in the meeting just to pitch this. How much did the AE and CD sweat waiting fior the lettuce to grow?