Our new business analogy is…”it’s like fishing” – Your website, PR and social media is net casting. Spearfishing is when you set your eyes on a specific account or industry and go for it. And RFP responding is long-line fishing. Typically, it takes a lot of bait, a lot of line, a lot of reeling and you only land a big one every once in a while, but when you do – whoa boy!
Twitter- evoklarry: A compelling tagline is an essential element in establishing brand identity. http://t.co/flGW52Ta May 25, 2012
- evoklarry: We like you! Will you like us? http://t.co/q7Fs2ipE May 25, 2012
- evoklarry: @Falling4Radke I'm at 101 and u can call anytime May 25, 2012
- evoklarry: @DevinGus Thank you Devin May 25, 2012
- evoklarry: @Falling4Radke I'm available to share my opinion if you want to give me a call - find our phone number on our website May 25, 2012
- evoklarry: #FF @zuflaz @rumpfshaker @laura2525 @absholute @pcasey86 @jameswelchseo May 25, 2012
- evoklarry: #FF @bestjobaround @ChristinaShimer @dreees @ridvanmaloku @jbhobo @thezhu May 25, 2012
- evoklarry: #FF @BauzaAssoc @StephenTiano @gastrotech @alinsan @jeremarketer @hectorpm @centralFLtop5 @AegisAtlanta @jlchdesign @bresslertweets May 25, 2012
- evoklarry: #FF @Johnique @HollywoodBFFs @kenrearly @Jkashdan @AssuranceAgency @SoSaic @bourbonroad @Cristal1983 @triconent @sydneyucf May 25, 2012
- evoklarry: #FF @KPO_tweets @WinstonMelvin @PangaeaTV @LauraHamlyn @Falling4Radke @GwenKorbel @_Atekke @mikezilla14 @raulmedina @piancapink May 25, 2012
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- Small Agency Diary
- JC Penney's Mistake? Assuming the Consumer Is Rational May 23, 2012JC Penney plan is admirable but may be too rational to attract shoppers in the short run.
- Want to Inspire Your Staff? Push Them Out of the Office for a Day May 21, 2012The ad industry has long hours, tight deadlines and many thankless moments. How can agency managers inspire their staffs?
- Clients Need to Know: Are You Helping or Selling? May 17, 2012We must assure clients that we have their best interests at heart, not an agenda.
- The Big Problem With 'The Pitch': It Portrays an Outdated Business Model May 16, 2012"The Pitch" can be fun to watch, but it portrays an outdated business model.
- When Big Ideas Come from Small Companies May 16, 2012The freshest marketing ideas don't always come from big-budget marketing departments. They come from entrepreneurs who use their ingenuity to stand out.
- A Wise Word for Obama and Our Profession: Transparency April 27, 2012When political supporters and consumers are left largely in the dark, negative assumptions spread in the public.
- Small Agency Awards Deadline Extended One Last Time: Entries Due May 7 April 26, 2012Ad Age has extended the deadline for entries into its Small Agency Awards competition until May 7.
- If You Want a True Community on Social Media, You Have to Create It April 26, 2012Social media give marketers a chance to build a real community of customers.
- Report from Social-Media's Front Lines April 24, 2012The best way to stay ahead of the fast-changing social media and digital-marketing ecosystem is to go to its Mecca.
- A Great Way to Re-Energize Your Creative Batteries April 23, 2012Creative Week is an annual celebration of creativity in advertising, design, digital media and arts. It brings fresh thinking to all aspects of our business.
- JC Penney's Mistake? Assuming the Consumer Is Rational May 23, 2012
