Our new business analogy is…”it’s like fishing” – Your website, PR and social media is net casting. Spearfishing is when you set your eyes on a specific account or industry and go for it. And RFP responding is long-line fishing. Typically, it takes a lot of bait, a lot of line, a lot of reeling and you only land a big one every once in a while, but when you do – whoa boy!
Author Archive
Sun Tzu was an Idiot
Posted: October 9, 2011 in IndustryTags: AAF, aaf-orlando, ad, advertising federation, ama, enemies, evok, Larry Meador, nbd, new business developemnt, orlando advertising agency, Sun Tzu
Recently, in the downturn economy, I’ve noticed a lot more pilfering of each other’s (local agencies) accounts. How’d they know, for the most part, that the account was in play?…because you blabbed.
ok, so I get that my iPad is not a big phone, but I can skype around that and I get that it doesn’t run non-Mac programs and I can VPN around that but does anyone know how to get it to text message? ok, just found textplus…all good
What is Right and Wrong with the Palm TV Commercial
Posted: March 21, 2010 in TV CommercialsTags: air jordan, evok, evok advertising, facebook, palm, palm pre, palm pre commercial, palm pre tv commercial, palm tv commercial, palm woman in red dress, urbanesque, woman in red dress
This is the spot with the African American female in the red dress walking down the street and images of her phone covering her face. I’d like to give you a link to the spot but at press time – LOL – I couldn’t find it online. If you find it, hit me with the [...]
Is There Really a Client Life Cycle?
Posted: January 31, 2010 in Account ManagementTags: client life cycle, evok, orlando advertising, push advertising limits, working in fear
It comes from fear and we as leaders need to be stronger, bolder, more willing to take risks – even in today’s economy, especially in today’s economy.
Sometimes you gotta go all in
Posted: October 31, 2009 in Account Management, Inside EVOK, Misc. CrapTags: advertising, business, ceo, finance, poker
I played in a poker tournament today, and I kept busy during the lulls be mindscaping paralells between poker and business. Sure, Kenny Rogers got it right with your gotta know when to hold em – know when to fold em song, but you also gotta know when to go all in. Economic indicators are [...]
How long do you have to wait if you hear rumblings that the account you didn’t win is unhappy with the agency that did? The day you hear it?
Pitfalls of Customer Loyalty Programs Shared via AddThis
whether you are a fan of Benny Hill or just work for an ad agency, we hope you’ll enjoy more about "EVOK Ad Agency @ Work – The Process o…", posted with vodpod
Levi’s – not for my daughter
Posted: November 25, 2008 in Campaigns, TV CommercialsTags: abercrombie, jeans, levi's, youth marketing
I guess, but who are they targeting? Levi’s has been core business blue jeans and now going after Ms and Mr Abercrombie. How much market share does that store really have? Stay true Levi’s. Stay Blue.
