In tough economic times, shoot with a purpose. Take aim at your target and concentrate on what it is going to take to bring down the big game.
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- Small Agency Diary
- Are We Ever Going to Top the Greatest Super Bowl Ad of All Time? February 3, 2012If we compare the most popular Super Bowl commercials from year to year, they all fall short of the one that got this magnificent obsession going in the first place: Apple's "1984." That iconic creation still leads everyone's list of the best ever. Why haven't we taken another huge leap and topped it?
- Two True Hall of Famers in the Ad Business: One Famous, One Not January 26, 2012Two inductees into the One Club's Hall of Fame, Rob Lawton, co-founder of Creative Circus, and Apple's Steve Jobs both pushed others to achieve the impossible.
- Paterno's Legacy Includes Lessons for Building a Great Brand January 25, 2012Joe Paterno's model for successful marketing of a national brand: set a smart strategy, instill the right cultural values and execute at the highest level.
- Study: More Regional Ad Agencies Budget for Digital Specialists January 17, 2012Social content, web development, analytics and display are significantly different specialties. Yet most agencies don't have the budget to hire full-timers.
- How Do You Keep the 'Family Feel' as Your Team Grows? January 11, 2012Small agencies can keep their valued family feel by paying careful attention to all employees, promoting mutual respect and offering opportunities for growth.
- 10 Things to Do to Improve Service in 2012 January 4, 2012Ten things to do in 2012 that will improve an agency's service to clients, including mastering social media, developing talent and cultivating partnerships.
- When We Do Our Job Right, We Do Much More Than Just Create Ads January 3, 2012An ad agency's job isn't just to create ads but to provide advice and counsel. Achieving this level of of trust requires an honest relationship with clients.
- In the Rush to Digital, Leave Room for the Millions Who Still Like TV and Print December 29, 2011Ad dollars are moving from traditional media to digital, which makes sense. But a shift to all-digital could actually decrease brand awareness.
- Keys to a Better 2012: Learn Skills. Be Challenged. Stay Fresh. December 16, 2011All ad agencies face obstacles, and the successful ones manage to hammer bad luck into submission by broadening talents and staying fresh and ahead of trends
- A Great Motivator? There's Nothing Your Agency Has to Fear About Fear December 12, 2011Fear can be wielded as a positive tool in an advertising agency to motivate creative employees who thrive on new challenges and take pride in conquering them
- Are We Ever Going to Top the Greatest Super Bowl Ad of All Time? February 3, 2012
