I guess, but who are they targeting? Levi’s has been core business blue jeans and now going after Ms and Mr Abercrombie. How much market share does that store really have? Stay true Levi’s. Stay Blue.
Archive for November, 2008
Levi’s – not for my daughter
Posted: November 25, 2008 in Campaigns, TV CommercialsTags: abercrombie, jeans, levi's, youth marketing
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In tough economic times, shoot with a purpose. Take aim at your target and concentrate on what it is going to take to bring down the big game.
Starbuck’s gives away a cup of joe with a vote…
Posted: November 4, 2008 in Brand AdvocacyTags: election, free coffee, krispy kreme, mccain, obama, starbucks, vote
ok – flagrant capitalization, but isn’t that our job as marketers, to maximize our client’s reach and take advantage of situations/opportunities like this? Was it smart though, for the new agency’s first big attempt to market the dying brand, to just give away the product? When you undertake an initiative like this, how much do [...]
