Sydney – my artist
July 26, 2008
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Categories: Meet the Family
Archive
Archive for July, 2008
Heineken Share the Love
July 24, 2008
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I really dig the music. Here is his Myspace: http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendID=94044208
McDonald’s Salad Billboard
July 24, 2008
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Ok, seriously, I would have liked to have been in the meeting just to pitch this. How much did the AE and CD sweat waiting fior the lettuce to grow?
Categories: Outdoor/Billboard billboard, clear channel, experiential media, lamar, mcdonalds, media, outdoor, outdoor media, oxford, salad
Best Damn Boots
July 22, 2008
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Father & Daughter – the history
July 21, 2008
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Father & Daughter MTV Commercial
Lets see the FCC approve this commerical to run in the US?
social etiquette at coffee houses
July 20, 2008
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rule 417 b states – when you are in a bar bar, talk, but when you are in a coffee house, shut up. I am trying to enjoy my coffee, write, think, work or whatever. I am in my space and when you bring your space into my space, I have no more me space. I need me space to survive – to thrive. Please follow the rule and also no autographs either when you see me in the coffee shops – let me be and whisper.
Twitter
- evoklarry: Customer Satisfaction Survey - Are you ready to hear what your clients are thinking about you? - http://cli.gs/sT1rd March 10, 2010
- evoklarry: Making Your Customer the Main Character of Your Story - http://cli.gs/JZ62e March 10, 2010
- evoklarry: Make Your Business Stand Tall - http://cli.gs/yAada March 10, 2010
- evoklarry: Building Dynamic Databases - http://cli.gs/ruvmZ March 10, 2010
- evoklarry: Where Google Is Going: Taking Over TV Advertising, Perhaps - http://cli.gs/g3uqg March 10, 2010
- evoklarry: Breaking Through with Breakthrough Products - http://cli.gs/y3ymu March 10, 2010
- evoklarry: Keep Your Brand Relevant – Change & Rearrange - http://cli.gs/hGbDs March 10, 2010
- evoklarry: Why the NFL Can Play Ball with Hulu, While Comedy Central Can't - http://cli.gs/L6AeM March 10, 2010
- evoklarry: Finding Your Niche Brand Identity: Reach for the (D-List) Stars - http://cli.gs/yR79m March 10, 2010
- evoklarry: Let's play Words With Friends on the iPhone! My username is 'evoklarry'. http://bit.ly/2qbpQ March 9, 2010
Small Agency Diary
- How to Rekindle Your Enjoyment of the Advertising Business March 10, 2010I've been traveling a lot lately for business, both domestically and overseas. I've met many fellow small-agency owners along the way and had a chance to talk shop with them. There have been a lot of groans and glum facial expressions -- but no smiles or wide-eyed looks. How sad.
- What a Small Shop Should Expect After Being Named Agency of the Year March 9, 2010"Will Ad Age notice a 3-year-old interactive agency based in Arkansas?" That was the question that crossed my mind last spring as the application for Small Agency of the Year sat on my desk, mixed in a stack of RFPs, resumes and reports. We were confident of our mettle, but if I'm honest, I wondered it if it was worth my time.
- Announcing the Small Agency Conference and Awards March 4, 2010Last year, we held the first ever Ad Age Small Agency Awards. This year, we're adding a little something extra: a conference.kwheaton@adage.com(Ken Wheaton)
- Keeping an Eye on the Cash Register March 3, 2010Results. They're what every client wants and what every agency promises. At the end of the day, they are truly the alpha and the omega of our business. And far too often, in spite of the pomp and pageantry, they somehow get lost in the daily lives of agency folk.
- What's the Big Idea? It's Your Job to Discover It March 2, 2010As long as there is a need for an idea, there is a demand for what we do. In other words, we will always be in business as long as we create new ways to communicate brand stories.
- The Magic Numbers of Agency Growth February 25, 2010I'm not superstitious by nature, but when it comes to building an advertising agency, I've found a couple of magic numbers: 12, 30 and 55. They represent the number of employees that both change the structure of the agency and how you manage the business.
- Another Man's Opinion: Woods Press Conference Was a Wasted Opportunity February 22, 2010My fellow columnist Peter Madden wrote a well thought-out piece on the effectiveness of Tiger Wood's apology event last week. Well thought-out, but off the mark as well. I don't think Woods gained much from his performance at all.
- Are You Overpromising and Underdelivering? February 22, 2010Our competitive drive seems to have created an unfortunate trend toward agencies holding out broader expertise than they can possibly muster, which contributes greatly to client cynicism and the commoditization of our industry.
- One Man's Opinion: Woods' Press Conference Was Effective February 19, 2010As the communicators, we're taught that public relations is the art of positioning through communications. Communications in this sense is everything from what was said, not said, and the visual presentation. In the case of Tiger's redemption party (or more like a wake), the following is my take on what was a highly-crafted and highly-effective pre […]
- What We Can Learn From the Olympics February 19, 2010In the advertising business, we take similar approaches to winning business: for a pitch, we practice, practice, practice. And then we do our thing in front of the client (the equivalent of the Olympics judges).
