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  • evoklarry: My wife is watching "Changling" and I am watching Angelina Jolie July 12, 2009
  • evoklarry: @mcerto u 2 - let's get together soon July 11, 2009
  • evoklarry: @RoyReid I want the punch out game for wii July 11, 2009
  • evoklarry: we can't make the horse drink the water, can we? July 10, 2009
  • evoklarry: Reading: "Home inventory drops to 8-month supply - Orlando Business Journal:" (http://twitthis.com/39jua2) July 10, 2009
  • evoklarry: Reading: "Study: 50% borrow money for college - Jacksonville Business Journal:" (http://twitthis.com/5ldb8y) July 10, 2009
  • evoklarry: http://beta.bk.com/en/us/index.html - new BK site - nice concept July 9, 2009
  • evoklarry: only take home from the office what you actually can and want to work on at home, not what you plan on getting to - tomorrow is another day July 9, 2009
  • evoklarry: Reading: "June sales drop 11% at Stein Mart - Jacksonville Business Journal:" (http://twitthis.com/uofik9) July 9, 2009
  • evoklarry: I'm jonesing for Trust Me July 9, 2009

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• Small Agency Diary

  • The Three Hardest Words to Say July 9, 2009
    Why is it that we always have to feel as though we know everything all the time? When we let go and just realize that we really don't know everything, new opportunity presents itself.
  • Cattle Fetch Higher Prices and Suffer Less Humiliation July 8, 2009
    We recently were invited to participate in an online RFP issued by one of our longest-standing clients. We weren't offended by the RFP -- we've been through the cycle before. But this time it was different. This time it was fully automated -- no personal contact, just data into a machine. And this time it wasn't an RFP for creative production. […]
  • Brilliance Doesn't Have to Cost a Fortune July 7, 2009
    One of the chief complaints of small agencies is that we don't have budgets big enough to do great work. We look to the winners in our award shows as proof. And that is usually where we are slapped in the face for our lack of commitment to be brilliant.
  • Tweeting Your Way to New Prospects July 6, 2009
    In the old days, we waited for the work to slow down before kicking into high gear to promote ourselves. It was an intermittent and isolated activity. Over time, we made two changes to the process: First, we hired a kick-ass director of new business. The second change was to make social media the foundation of our marketing strategy.
  • What Ad Agencies Can Learn From Hookers and Virgins June 25, 2009
    A few weeks ago, this tweet crossed my path: "agency advising on digital branding that isn't active in the digital space is like a virgin showing a hooker the ropes."
  • One Simple Trick for Better Radio Spots June 24, 2009
    One of the tricks I learned is called the "read in." This is where the talent says something completely out of left field to get the mind and voice ready to deliver the copy well.
  • Pharma Marketing Is Embarrassing June 23, 2009
    If Conan O'Brien, Jimmy Kimmel, Jay Leno and David Letterman consistently get their comedic material from today's pharmaceutical commercials, something is wrong.
  • It's a Crazy Time, so Let's Get Crazy June 22, 2009
    Jay Chiat is a man that we could use today because there is a lot of fear in our industry. Fear breeds mediocrity and careers of such men as Jay Chiat prove that there is no excuse for mediocrity.
  • How to Avoid Agency Growing Pains June 18, 2009
    When I recently tried to enter our agency, Partners & Napier, in Ad Age's Small Agency Awards, I came to a realization: In just five years, our agency had tripled in size, outgrowing the "small" category. With $15 million in revenue and nearly 130 employees, we are still too small to be a big agency but too big to be a small one. Yet it fe […]
  • Economic Recovery Is Coming; Are You Ready? June 18, 2009
    Major economic downturns are like one of those thunderstorms where everyone makes a mad dash for shelter. Agencies ultimately adapt, but not before embracing more cautious versions of themselves. Pretty soon that caution becomes a reality that everybody accepts. What we forget is that there's a flip side to a bad economy. This may be counterintuitive, b […]

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