Sometimes you gotta go all in
I played in a poker tournament today, and I kept busy during the lulls be mindscaping paralells between poker and business. Sure, Kenny Rogers got it right with your gotta know when to hold em – know when to fold em song, but you also gotta know when to go all in. Economic indicators are trending towards the end of the recession, so today, we hired a new person and invested onto a new biz pitch. Right thing to do? Not sure until I see where the pot gets pushed, but I feel like I got a pretty good read, and sometimes, you just have to go with your instincts.
Keep Your Chin Up Pryor
I’m a Gator, so it’s hard to say this, but Pryor is a good QB – they need to modify their offense a little to help him, but come on Ohio State fans, get off his back
Behind the scenes at the Cox Communications Shoot
Thanks to the Cox Communications Florida Team for partnering with us on the campaign. Great Times,
MTV VMAs Remix: Kanye West Interrupts Obama’s Speech (HD)
Even Obama interrupted by Kanye
Taylor Swift Wins Best Female Video | Video | MTV
You let your emotions
Opt-out advertising on cable
What if cable advertising had a “bank” of commercials and advertisers could choose to be on level 1, 2, 3 or a, b , c whatever. Point is, that there would be a hierarchy of ads and, using the interactive remote control, consumers could “opt out “of certain ads, ala Pandora radio. Consumers would still be “forced” to watch 120 seconds of ads per15 minutes of programming, but you would only see the ads over and over that you liked or had relevancy to you. The cable provider could independently stream ads to you that other households that liked what you liked selected, ala Pandora – make sense? Then, advertisers would know exactly how many people were actually watching or cared about their ads, cable systems could charge for viewership, advertisers would be forced to create compelling (or at least interesting ads)(which could slow down channel surfing) and me, well, I wouldn’t have to watch those ridiculous Bob Dance commercials with what appears to be an ego-maniac and exploited little girl anymore.
Less than 2 hours until kick-off
So, I don’t have a lot of hobbies. I would like to think that my hobbies are family, friends, Dallas Cowboys then work, but actually its work, work, work, family, friends and then the Cowboys, but today, NO work, only Cowboys and family, as I already have my Roy Williams jersey on (I’m sure Mark Holt, Managing Partner of our Memphis office has his Tony Romo jersey on) and the family and I sitting around eating nachos, zingers, drinking beer and watching the Cowboys on opening day! Thanks Direct TV for the free day of NFL package.
Twitter
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Small Agency Diary
- Two Words That Rocked the Web (and They Aren't 'Tiger' and 'Woods') December 17, 2009Two words have fueled a dramatic increase in online purchasing this year: free shipping. Sounds crazy, right? I can just hear the cynical comments. So hold tight there. And even if it isn't crazy, why am I more concerned about the impact of free shipping on the agency world?
- How to Roll Strong Into 2010 December 16, 2009Based on what I've heard, you would think Dec. 31 will be the day we flip a switch and, like Dorothy opening Auntie Em's front door after the storm, everything will change from dingy brown to glorious Technicolor.
- Is Your Agency Playing Football or Baseball? December 15, 2009At Zehnder as in most companies, we talk a lot about working as teams. Of late, that conversation has been a very popular topic of the Zehnder management team. So I thought it might be interesting to consider what it really means to be a "team."
- Don't Make My Mom Your Marketing Director December 14, 2009I love my mom. I really do. But I don't want her making decisions about the work my agency creates -- even if she's the target audience. And frankly, I don't want my dad, or my brothers or sisters doing it either. Not even my wife.
- Word-of-Mouth Without Words: Putting It to Work For Our Agency December 11, 2009All of the buzz about buzz marketing these days would have us believe that nothing gets sold anymore without getting tagged, favorited, dugg, blogged and generally shouted from 10,000 consumer rooftops. These tactics are important -- our agency has certainly pounded a stake into that ground -- but I fear we're missing some of the more subtle aspects of […]
- Seven Advertising Insights for the New Year December 7, 2009This year, I've chosen to skip reflecting on my own lessons learned and focus on sharing some helpful marketing thoughts and insights with clients.
- It's Not a Pink Slip; It's a Blank Sheet of Paper December 2, 2009About a year ago, the economic maelstrom hit the Boston advertising community, and hundreds of people got laid off from the big shops. You could feel the crisis in the air. Amidst all this chaos, we met a talented copywriter named Erik Proulx, who joined PJA as a freelancer.
- The Small Agency's Guide to Holiday Gift Giving December 1, 2009This year, I thought it would be appropriate to create a shopping list for agency owners.
- For Brand Tiger, Silence Isn't Golden November 30, 2009To think that someone so careful about his public image and so deftly able to handle the media from a young age decided to let the wind blow the story wherever it may leaves many fearing the worst.
- What Do Matt Lauer, Social-Media Experts and My Kid Have in Common? November 25, 2009As a Small Agency Owner, and blogger-about-town for my friends at Ad Age, I thought why not do the lazy thing . . . scratch that . . . original thing . . . scratch that . . . I mean appropriate thing and give some Thanksgiving shout-outs.
